K-POP

Explore K-pop artists, music, fandom culture, relationships, controversies, and the stories behind the headlines. Discover the questions fans are asking and the deeper meaning behind the moments shaping K-pop.

  • BTS RM Was Named One of Korea’s 20 Most Influential Art Figures — How Did He Get There?

    He never opened an art gallery. He isn’t a professional painter. Yet BTS leader RM was named among 20 influential figures in South Korea’s art market. How did a K-pop musician earn that recognition?

    In October 2025, the Korea Art Market 2025 report, produced by Seoul National University’s business research center with support from the Paradise Cultural Foundation, included Kim Namjoon among its inaugural Korea Art Market Power 20.

    The list also featured collectors, museum leaders and established artists, including Hong Ra-hee and Suh Do-ho.

    It wasn’t a numerical ranking. The selection reflected professional assessments of influence within Korea’s art market.

    From Museum Visitor to Cultural Influencer

    The report described RM as a passionate art collector and cultural influencer.

    His influence wasn’t attributed simply to purchasing expensive paintings.

    Instead, it highlighted his frequent museum visits and his habit of sharing exhibitions and artworks through social media.

    For millions who first discovered RM through BTS, these posts offered an introduction to artists they might never have encountered otherwise.

    A museum visit became something his followers could explore, discuss and potentially experience themselves.

    Why Korean Artists Matter to RM

    RM’s collection includes international artists, but Korean modern and contemporary art holds a particularly important place.

    Artists such as Yun Hyong-keun and Chang Ucchin feature in his collection and his upcoming San Francisco exhibition.

    RM has explained that discovering his cultural roots encouraged him to look more closely at Korean artists.

    His interest goes beyond collecting. It also involves bringing attention to artistic traditions that remain less familiar to many international audiences.

    His Support Goes Beyond Social Media

    RM has also supported Korean cultural institutions financially.

    In 2020, he donated 100 million won to support the publication and distribution of Korean art books.

    In 2021 and 2022, he contributed another 100 million won each year toward preserving Korean cultural heritage held overseas.

    In June 2026, he was appointed the first global ambassador of the National Museum of Korea.

    These activities demonstrate how his involvement has extended from personal appreciation to public cultural projects.

    What Do Korean Viewers Think?

    A September 30 JTBC News report about RM’s San Francisco exhibition attracted hundreds of comments.

    Some viewers praised his dedication to Korean art, while others focused on how he chose to use his financial resources and public influence.

    One commenter expressed admiration for the way RM spends his money.

    Another highlighted his efforts to introduce Korean artists through exhibitions and social media.

    These comments don’t represent every Korean viewer, but they reveal a notable response: people are discussing RM not only as a musician, but also as someone engaged with cultural preservation.

    From Korea’s Power 20 to SFMOMA

    On October 3, 2026, RM’s private collection will be presented at the San Francisco Museum of Modern Art.

    The exhibition, RM x SFMOMA: Between You and Me, brings together nearly 200 works from RM and the museum.

    RM also participated in curating the exhibition, writing artwork descriptions and recording an audio guide.

    For visitors, it offers a chance to encounter Korean art through the perspective of a musician who has spent nearly a decade collecting it.

    For RM, it represents a new public chapter in an interest that began long before this exhibition.

    An Influence That Goes Beyond Music

    RM’s inclusion in Korea’s Power 20 wasn’t a declaration that he had become an art expert overnight.

    It recognized the cultural reach of his collecting, museum visits and public engagement.

    His story also raises a larger question: Can a musician help change how an international audience discovers visual art?

    His activities provide a compelling example of how music, celebrity and cultural institutions can intersect.

    And with his collection now entering an American museum, that conversation is reaching a new audience.

  • BTS RM Reveals His Private Art Collection — Why Does He Call It a Personal Introduction?

    What if you could discover the real Kim Namjoon through the paintings he has collected for nearly a decade?

    BTS leader RM is opening his private art collection to the public at the San Francisco Museum of Modern Art (SFMOMA).

    Titled “RM x SFMOMA: Between You and Me,” the exhibition runs from October 3, 2026, to February 7, 2027.

    But RM isn’t simply lending artworks to a museum. He is sharing something deeply personal.

    At a September 29 media preview, RM described the exhibition as a lengthy introduction to himself.

    What’s Inside RM’s Private Collection?

    The exhibition features 142 artworks from RM’s collection and 36 from SFMOMA, bringing together Korean and international artists.

    Visitors can discover works by Korean masters including Yun Hyong-keun and Chang Ucchin alongside artists such as Mark Rothko and Agnes Martin.

    Spread across eight themed spaces, the exhibition explores memory, identity, nature, and human experience.

    For many visitors, it will be their first opportunity to see artworks RM has carefully collected over the years.

    RM Didn’t Just Lend His Paintings

    RM participated as a co-curator alongside SFMOMA’s América Castillo and Hyoeun Kim.

    He helped shape the exhibition, wrote bilingual artwork descriptions, selected music, and recorded an audio guide in Korean and English.

    The result is more than a collection of beautiful objects.

    It is an invitation to understand the emotions and ideas behind his choices.

    Why Is RM Sharing Korean Art With America?

    RM has long expressed admiration for Korean modern art.

    Through this exhibition, he hopes international audiences will discover Korean artists whose names may be unfamiliar outside their home country.

    His collection also creates conversations between Korean artistic traditions and works from other parts of the world.

    For BTS fans, the exhibition reveals another side of their favorite musician.

    For art lovers, it offers a chance to encounter Korean art through an unusually personal perspective.

    How to Visit RM’s SFMOMA Exhibition

    Exhibition: RM x SFMOMA: Between You and Me
    Location: SFMOMA, San Francisco, Floor 7
    Dates: October 3, 2026 – February 7, 2027

    The exhibition requires a special timed ticket in addition to general museum admission.

    The exhibition surcharge is $10 on weekdays and $12 on weekends and holidays. Visitors should check SFMOMA’s official website for current ticket availability.

    More Than a BTS Exhibition

    RM has shared his thoughts through music for years.

    Now, he is allowing audiences to discover him through the art he lives with.

    The paintings may not tell his entire story, but they offer a different way to understand the person behind the music.

    And that may be the most interesting reason to visit.

  • Is This the Real Soyeon? Why Her New Song Is Making Fans Emotional

    A K-pop rapper known for fierce performances releases a cheerful song about quitting work. Then something unexpected happens: listeners begin talking about tears, childhood memories, and the lives they wish they could live.

    That is the surprising response to “I’m gonna TOESA,” the title track from i-dle leader Soyeon’s first full-length solo album, What a Wonderful Life, released on September 7, 2026.

    Featuring narration by Korean entertainer Kian84, the song replaces the aggressive energy many listeners associate with Soyeon with nostalgic band sounds, playful vocals, and an ordinary human dream: escaping life’s exhausting routines.

    But is this really a new Soyeon?

    Korean Fans Hear Honesty Behind the Playful Melody

    In a reaction video by Korean creator Dokhakwang, viewers focused on the song’s emotional sincerity.

    One commenter described unexpectedly crying while listening. Others praised its relatable Korean lyrics, comforting melody, and beautiful music video.

    Several listeners also connected the song to Soyeon’s earlier compositions, including i-dle’s “Fate” and QWER’s “My Name Is Malguem.”

    For these fans, the track isn’t simply a surprising change of direction. It reflects a melodic and sentimental side of Soyeon that has existed for years.

    Dokhakwang highlighted the contrast between the song’s lighthearted sound and its emotional impact, particularly the bridge, where the arrangement becomes richer.

    That combination helps explain how a cheerful song can leave listeners unexpectedly moved.

    International Viewers Discover Another Meaning

    Overseas reactions reveal another layer.

    In his YouTube reaction, DG Reacts interpreted the music video’s office imagery as a reflection of workers who dream of leaving their jobs but fear an uncertain future.

    He also connected scenes involving older people and children to a larger idea: living without allowing regret to define your later years.

    These are the reviewer’s interpretations, rather than confirmed explanations of every scene.

    Nevertheless, they reveal how a song rooted in Korean workplace culture can speak to audiences beyond Korea.

    English-language commenters described the music as nostalgic and addictive. One even imagined it fitting naturally into a K-drama soundtrack.

    Reddit Fans Ask: Isn’t This Who Soyeon Has Always Been?

    On Reddit, fans offered two interesting perspectives.

    Some were surprised that an artist celebrated for powerful rap performances had released such a gentle, playful song.

    Others disagreed that it represented a dramatic transformation.

    They argued that Soyeon’s personality outside the stage has often been quirky, sentimental, and affectionate.

    That distinction matters.

    The commanding producer behind i-dle and the playful solo singer do not necessarily represent two different identities.

    They may simply be different sides of the same artist.

    What Soyeon Herself Says

    In an interview about What a Wonderful Life, Soyeon explained that she had previously considered how audiences would perceive her music.

    For this album, she wanted to present herself more directly.

    She also clarified that “I’m gonna TOESA” isn’t literally an instruction to resign. Its central idea is enjoying the present and finding the courage to pursue what genuinely matters.

    That perspective connects the Korean reactions, international interpretations, and Reddit discussions.

    The song isn’t necessarily about abandoning responsibility. It is about remembering that life contains possibilities beyond routine.

    Not Everyone Hears the Same Magic

    The reception isn’t universally enthusiastic.

    Some international reviewers have appreciated the song’s cheerful sound while finding it musically lightweight.

    Others have celebrated precisely those qualities.

    This contrast is part of the story: a track that feels simple to one listener can carry powerful personal meaning for another.

    The Real Soyeon May Be More Than One Person

    Soyeon’s career has included sharp rap performances, ambitious concepts, and the creative leadership behind some of i-dle’s recognizable songs.

    Now, What a Wonderful Life places her everyday emotions closer to the center.

    The response to “I’m gonna TOESA” suggests that audiences are connecting not only with her musical ability but also with her willingness to sound vulnerable, playful, and ordinary.

    Perhaps the question isn’t whether this is the real Soyeon. Perhaps it’s why audiences expected her to have only one side.

  • Soyeon Beats BLACKPINK’s Rosé — How Did a Song About Quitting Work Win?

    A song about quitting your job has just defeated a BLACKPINK superstar on a major Korean music show.

    On October 1, 2026, i-dle leader Soyeon won first place on Mnet’s M Countdown with her solo track “I’m gonna TOESA”, beating BLACKPINK’s Rosé and her song “new trick.”

    Soyeon earned 7,621 points, securing the song’s first music-show victory.

    But the most interesting question isn’t simply who won. It’s why a playful song about leaving your job has become such a powerful hit.

    Why Is “I’m gonna TOESA” So Popular?

    “TOESA” comes from the Korean word toesa, meaning resignation from a job.

    The song features narration by Korean entertainer Kian84 and appears on Soyeon’s first full-length solo album, What a Wonderful Life.

    Instead of relying on an aggressive hip-hop performance, Soyeon delivers a lighter, more personal sound.

    Behind its cheerful melody lies a familiar feeling: being exhausted by everyday responsibilities and dreaming of a different life.

    That contrast may help explain the song’s appeal.

    The Success Started Before M Countdown

    The October 1 victory wasn’t the song’s first major achievement.

    On September 28, “I’m gonna TOESA” achieved a Perfect All-Kill, reaching the top of major South Korean music charts simultaneously.

    The track also continued attracting attention from listeners who connected with its everyday message.

    By October 2, it was sitting at No. 1 on Melon’s HOT100 chart.

    For Soyeon, the music-show trophy added another milestone to a solo release that had already demonstrated substantial domestic popularity.

    What Are International Fans Saying?

    On Reddit, fans celebrated both the chart achievement and the music-show win.

    Some praised Soyeon’s songwriting, while others expressed excitement about seeing her succeed with a different musical style.

    One discussion also raised an interesting point: solo artists can face different challenges from idol groups when competing on music shows.

    These comments represent individual fan reactions, not a scientific measure of public opinion.

    Still, they reveal why this victory matters to listeners who have followed Soyeon’s career.

    More Than a Victory Over Rosé

    Rosé remains one of K-pop’s internationally recognized solo stars. The result of a single music-show episode does not establish that one artist is more popular overall.

    What it does show is that Soyeon’s unconventional solo song had enough momentum to win this particular competition.

    Known for helping shape i-dle’s musical identity, Soyeon has now found another way to connect with audiences: through an unexpectedly ordinary subject.

    A song about wanting to quit work has become a reason for fans to celebrate.

    And perhaps that is the real surprise behind Soyeon’s October 1 victory.

  • HYBE’s New Girl Group TUIDE Has Fans Divided — Is “SUN KISS” Refreshing or Just Too Safe?

    Some K-pop listeners are calling TUIDE’s debut a breath of fresh air. Others hear a beautiful but forgettable song. Why is the same music creating such different reactions?

    What happens when a new K-pop girl group debuts without trying to overwhelm listeners?

    No explosive beat drop. No aggressive concept. No desperate attempt to make every second sound like a viral TikTok moment.

    Instead, you get warm vocals, a relaxed groove, and a music video filled with breathtaking natural scenery.

    That is the world TUIDE introduced with “SUN KISS.”

    And surprisingly, the group’s understated approach has sparked a fascinating disagreement among international K-pop fans.

    Is TUIDE bringing something fresh to K-pop, or is the music simply too safe to stand out?

    The answer may reveal as much about changing listener expectations as it does about the group itself.

    Who Is TUIDE, HYBE’s New Girl Group?

    TUIDE debuted on August 24, 2026, under ABD, a subsidiary of HYBE.

    The seven members are Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani.

    Their debut EP, TUNE & PLAY, contains five tracks:

    • SUN KISS
    • ABD
    • Echo
    • Flip-Flop Girl
    • GRLS

    The group’s name comes from the phrase “tune the tide,” reflecting the idea of adapting to changing currents while creating a musical identity of their own.

    For their debut, TUIDE introduced a style described as “soultronic,” combining soulful musical elements with electronic production.

    The EP was produced by Han Sung-soo and GroovyRoom, with songs exploring R&B, lo-fi, house, and other electronic influences.

    That combination matters because it places TUIDE in a different musical conversation from groups built around dramatic transitions and maximalist production.

    But having a distinctive concept on paper doesn’t guarantee that listeners will hear it the same way.

    The Reddit Debate: “Refreshing” or “Bland”?

    One of the most revealing discussions appeared on Reddit’s r/kpop_uncensored community shortly after the debut.

    The original poster praised TUIDE’s music, vocals, and production, describing the debut as unusually refreshing.

    The post also appreciated that the group’s concept felt appropriate for the members’ ages.

    But another commenter heard something completely different.

    They acknowledged the group’s vocal and performance abilities while arguing that the songs felt repetitive and lacked a memorable musical identity.

    That contrast is the heart of the debate.

    Both listeners noticed the same restrained production. One experienced it as refreshing; the other experienced it as monotonous.

    Neither reaction is an objective verdict about the group’s quality. They are individual listening experiences.

    Still, the disagreement raises an interesting question: what makes a K-pop debut memorable?

    For some fans, it is an explosive chorus, an unmistakable visual identity, or an instantly recognizable hook.

    For others, it is an atmosphere they want to return to again and again.

    TUIDE’s debut seems to be testing the space between those expectations.

    Why Some Fans Love “SUN KISS”

    The official “SUN KISS” release discussion on Reddit offers a clue.

    Listeners repeatedly highlighted the song’s smooth production, pleasant vocals, and relaxed mood.

    Some described it as healing music. Others praised the music video and its beautiful scenery.

    One commenter liked the song but questioned whether it was striking enough to serve as a debut title track.

    That is an important distinction.

    A song can be enjoyable without immediately announcing itself as a major debut statement.

    For listeners who are tired of constantly escalating intensity, “SUN KISS” may offer something welcome.

    Its appeal isn’t necessarily built around surprise.

    It is built around mood.

    And the response wasn’t limited to people who already knew the group.

    In a separate r/kpophelp discussion, a listener asked for more songs with the same summery, calm feeling as “SUN KISS.”

    That suggests the track had become a reference point for a particular listening mood, at least for some fans.

    The Iceland Music Video May Be Doing More Work Than You Think

    The visual presentation deserves attention too.

    The “SUN KISS” music video was filmed in Iceland, using expansive natural landscapes rather than relying entirely on studio sets.

    Before the full video was released, Reddit users were already reacting enthusiastically to the outdoor scenery.

    Some compared the visual approach to other K-pop music videos that made memorable use of real landscapes.

    Why does this matter?

    Because the music video reinforces the song’s emotional identity.

    Wide-open scenery, natural light, and a sense of freedom fit the relaxed production.

    The visuals don’t compete with the song.

    They support it.

    For a debut group trying to establish a recognizable atmosphere, that consistency can be valuable.

    But it also introduces another question.

    Are fans falling in love with the song itself, the visual concept, or the combination of both?

    The answer may differ from listener to listener.

    The NewJeans Comparison: Similar Vibes or an Unfair Shortcut?

    Another discussion emerged in Reddit’s r/popheads community.

    Some listeners said “SUN KISS” reminded them of NewJeans, pointing to its airy sound, soft vocal delivery, and understated atmosphere.

    Others strongly disagreed.

    They argued that relaxed vocals and breezy production existed long before NewJeans and that TUIDE’s music has different influences, including a more pronounced late-1990s feeling.

    This debate is revealing because NewJeans has become an important reference point in conversations about understated contemporary K-pop.

    But comparisons can become misleading when they rely only on a general mood.

    Two songs can both feel light and relaxed while differing substantially in rhythm, harmony, production, and vocal arrangement.

    A resemblance in atmosphere is not evidence of copying.

    And the Reddit discussion does not establish plagiarism or wrongdoing by either group.

    Instead, it shows how fans use familiar artists to describe new music — and how those comparisons can quickly become contentious.

    TUIDE may ultimately need more releases before listeners can understand how its sound develops beyond the debut EP.

    What About the Other Songs on TUNE & PLAY?

    An interesting part of the discussion is that “SUN KISS” isn’t everyone’s favorite track.

    Even before the debut, Reddit listeners reacting to the highlight medley expressed particular interest in “Echo.”

    Others preferred “GRLS” or wondered whether a different track would have made a more immediately memorable lead single.

    That matters for two reasons.

    First, it suggests that the EP offers different entry points for listeners.

    Second, it means the group’s early identity may not be defined entirely by its title track.

    A listener who finds “SUN KISS” too gentle might respond more strongly to the production of “Echo.”

    Someone who likes the group’s overall atmosphere may appreciate the consistency across the EP.

    The question isn’t simply whether one song succeeds.

    It is whether the full release gives people enough reasons to keep listening.

    The Jihyo Connection: TUIDE’s Seoyeon Has a Famous Sister

    TUIDE also entered the spotlight with a notable family connection.

    Seoyeon is the younger sister of TWICE’s Jihyo.

    On September 2, a Reddit post featuring the sisters’ “SUN KISS” dance challenge attracted enthusiastic responses.

    Fans enjoyed seeing the two perform together and discussed other sibling connections in K-pop.

    The moment gave newer audiences another reason to discover TUIDE.

    However, a famous family connection and a group’s musical identity are two separate things.

    Jihyo’s established career may help introduce some listeners to Seoyeon, but it does not determine how audiences will respond to TUIDE’s songs.

    The music still has to create its own relationship with listeners.

    Did TUIDE’s Debut Find an Audience?

    There are early indicators of attention beyond social-media discussion.

    According to a report published by the Seoul Economic Daily on August 25, all five tracks from TUNE & PLAY entered Melon’s Hot 100 following the release.

    At the reported morning snapshot, “SUN KISS” was at No. 16 and “GRLS” at No. 18.

    Those figures describe a specific early chart moment, not a permanent ranking or proof of long-term success.

    They do, however, show that listeners were exploring more than just the title track.

    For a debut group, the more interesting question is what happens after the initial curiosity.

    Will casual listeners return to the EP?

    Will future releases make the group’s musical identity more recognizable?

    And will the listeners who currently disagree about “SUN KISS” hear the next release differently?

    Those questions remain open.

    So Is TUIDE Refreshing or Too Safe?

    Perhaps the most interesting thing about TUIDE’s debut is that the disagreement isn’t really about whether the members can sing or perform.

    Even some critical comments acknowledge the group’s abilities.

    The divide is more about what listeners want from K-pop.

    One audience wants music that makes an immediate statement.

    Another wants songs that feel natural, replayable, and comfortable.

    TUIDE’s debut places those expectations side by side.

    “SUN KISS” doesn’t demand attention through sheer volume. It invites listeners into a particular mood.

    For some, that is exactly what makes it memorable.

    For others, it isn’t enough.

    And that may be the most useful question to ask about TUIDE’s future:

    Can a K-pop group build a lasting identity by making music that feels effortless — even when some listeners are waiting for something louder?

    The debut has started that conversation.

    The group’s next releases will give fans more music to discuss.


    Sources and Further Reading

    Reddit comments represent individual opinions, not a scientific measure of the entire fandom. Chart information is identified by its reporting date.

  • KPop Demon Hunters Tied Moana’s 62-Week Record — Why Can’t Fans Stop Listening?

    More than a year after its release, the Netflix animated hit is still dominating Billboard’s soundtrack chart. The real mystery isn’t just how it reached No. 1 — it’s why the music refuses to disappear.

    Most movie soundtracks have a predictable life cycle.

    A film arrives, audiences fall in love with its songs, streaming numbers surge, and eventually the music fades from everyday playlists.

    But KPop Demon Hunters seems determined to ignore that pattern.

    In September 2026, the Netflix animated film’s soundtrack reached 62 cumulative weeks at No. 1 on Billboard’s Top Soundtracks chart, tying Disney’s Moana for the longest run at the summit since the chart began in 2001.

    That’s an extraordinary achievement. But the more interesting question is what happens away from the charts.

    Why are people still playing these songs more than a year after the movie premiered?

    And why does this soundtrack seem to have a life beyond the film itself?

    62 Weeks at No. 1: What Did KPop Demon Hunters Actually Achieve?

    According to Billboard’s September 2026 chart coverage, KPop Demon Hunters and Moana now share the record for the most cumulative weeks at No. 1 on the Top Soundtracks chart.

    The comparison puts the achievement into perspective:

    SoundtrackCumulative weeks at No. 1
    KPop Demon Hunters62
    Moana62
    Frozen II51
    Frozen44
    Encanto41

    These are cumulative weeks at No. 1, not necessarily uninterrupted runs.

    That distinction matters. The soundtrack didn’t have to stay on top every single week. It had to remain popular enough to return to the summit repeatedly.

    The chart measures soundtrack album consumption, including sales and streaming-related activity. It is not a ranking of Netflix viewing hours or a measure of how many people watched the movie.

    Still, the result reveals something important: the music has remained commercially relevant long after the initial release excitement.

    The Reddit Clue: People Aren’t Just Watching the Movie

    One of the most revealing places to understand this phenomenon isn’t a music-industry report.

    It’s Reddit.

    In an August 2025 discussion about the movie’s enormous Netflix audience, a 35-year-old viewer described repeatedly listening to the songs while lifting weights and running.

    That’s a small but fascinating detail.

    The soundtrack wasn’t simply something he enjoyed while watching an animated movie. It had become part of his workout routine.

    And in an August 2026 discussion about the soundtrack approaching Moana’s record, another Reddit user mentioned that KPop Demon Hunters and Moana were among the few soundtracks downloaded to their Apple Music library.

    These are individual anecdotes, not a scientific survey of the audience. But they suggest a useful explanation for the soundtrack’s longevity.

    People have found reasons to listen even when they aren’t watching the film.

    That is when movie music begins to behave like a regular pop album.

    Golden Is the Gateway — But It Isn’t the Whole Story

    For many listeners, “Golden” is the obvious starting point.

    The HUNTR/X anthem combines a soaring chorus, emotional intensity, and the kind of polished production associated with contemporary K-pop.

    But the soundtrack offers more than one musical experience.

    “How It’s Done” delivers the excitement of a group introduction. “Your Idol” brings a darker, more theatrical energy through the Saja Boys. “What It Sounds Like” provides an emotional payoff tied closely to the film’s story.

    Those songs serve different moods.

    A listener might choose “Golden” for motivation, “Your Idol” for its dramatic sound, or “What It Sounds Like” for its emotional impact.

    That variety helps explain how a relatively compact soundtrack can support repeated listening.

    The songs are connected by a fictional world, but they don’t all sound like interchangeable background music.

    Why the Moana Comparison Is So Interesting

    At first glance, Moana and KPop Demon Hunters seem like very different musical worlds.

    Moana draws on Disney’s animated-musical tradition, with songs designed around character development, adventure, and memorable sing-along moments.

    KPop Demon Hunters blends animated storytelling with the language of modern pop fandom: idol groups, performance identities, choreography, and songs that can stand independently of their original scenes.

    Yet the two soundtracks have reached the same historic benchmark.

    What connects them?

    Both give audiences music that can be enjoyed outside the movie.

    A child doesn’t need to watch Moana again to sing a favorite song. Similarly, someone doesn’t need to replay KPop Demon Hunters to add “Golden” to a playlist.

    The movie introduces the music.

    The audience decides whether the music stays.

    And in both cases, the audience kept listening.

    There’s Another Side: Some Parents Have Heard Enough

    Not every listener experiences the soundtrack’s longevity as a blessing.

    A February 2026 post in Reddit’s r/daddit community described a parent’s exhaustion with their child’s intense enthusiasm for KPop Demon Hunters.

    The parent said the songs were played repeatedly at home, sometimes for hours.

    The post was humorous and frustrated, but it also revealed something about the film’s reach.

    For some families, the soundtrack had become part of the household’s daily soundscape.

    This doesn’t prove that every family is experiencing the same thing. Reddit stories are personal experiences, not representative audience data.

    But the contrast is striking.

    Some listeners still can’t get enough of the songs.

    Others are hearing them so often that they desperately want a break.

    Both reactions point to the same underlying phenomenon: the music has remained present in people’s lives.

    Is KPop Demon Hunters Still a Movie Soundtrack — or Something Bigger?

    Here’s the question the Billboard record raises.

    When songs from a movie become workout music, children’s sing-alongs, fan favorites, and everyday playlist staples, is the album still being consumed primarily as a soundtrack?

    Technically, yes. It remains a soundtrack album on Billboard’s chart.

    Culturally, however, the listening experience can be much broader.

    The fictional groups HUNTR/X and the Saja Boys give fans identities and musical styles to connect with. The movie provides emotional context, while the songs allow that connection to continue after the credits.

    That doesn’t mean the fictional acts are identical to real-world K-pop groups. Their careers, releases, and audience relationships work differently.

    But the soundtrack demonstrates how effectively pop music and animated storytelling can reinforce one another.

    A memorable story can make listeners care about a song.

    A memorable song can keep the story alive.

    Could KPop Demon Hunters Break Moana’s Record?

    As of the September 2026 milestone, the two soundtracks are tied at 62 cumulative weeks at No. 1.

    That means KPop Demon Hunters has not yet surpassed Moana on this particular measure.

    A further week at No. 1 would put it ahead, but future chart positions depend on actual consumption and competition.

    The record is worth watching.

    Still, there is already a more meaningful story here.

    A film soundtrack released in 2025 has continued attracting listeners well into 2026. It has crossed age groups, appeared in everyday routines, and generated conversations far beyond the movie itself.

    Perhaps the real achievement isn’t that KPop Demon Hunters stayed at No. 1 for 62 weeks.

    It’s that, more than a year later, people still have a reason to press play.


    Sources and Further Reading

    Reddit comments are cited as examples of individual audience experiences, not as evidence of overall public opinion. Chart figures reflect the September 2026 reporting period.

  • Why Is NMIXX Splitting Into Units for the First Time? “Strange Muse” Explained

    For years, one of NMIXX’s biggest strengths has been obvious.

    Six very different voices.

    Put Lily, Haewon, Sullyoon, Bae, Jiwoo and Kyujin together, and NMIXX can move between powerful vocals, harmonies, rap, strange genre changes and demanding choreography.

    Their differences are part of the sound.

    So their next move is surprisingly simple:

    separate them.

    NMIXX’s upcoming sixth EP, Strange Muse, is scheduled for release on October 19, 2026.

    And buried inside the tracklist is something NMIXX have never done on an official album before.

    Three unit songs.

    Six members.

    Two members per song.

    Which immediately creates a question:

    Why split up a group whose greatest strength has always been what happens when all six voices collide?

    NMIXX Is Trying Something New

    Strange Muse contains six tracks.

    The title track is “Spinnin’ On It.”

    But when JYP Entertainment revealed the tracklist, fans quickly noticed the three songs at the end.

    They weren’t full-group tracks.

    They were units.

    For the first time on an NMIXX album, listeners would get songs built around smaller combinations of members.

    That changes something fundamental.

    In a normal NMIXX song, six voices may have to share three minutes.

    A unit song removes that limitation.

    Suddenly, individual colors have room to breathe.

    And for NMIXX, that could be especially interesting.

    Fans Immediately Started Studying the Pairings

    The tracklist reveal generated hundreds of upvotes on Reddit, and the unit songs quickly became one of the main talking points.

    That reaction makes sense.

    NMIXX isn’t a group where all six members occupy exactly the same musical space.

    Lily brings one type of power.

    Haewon brings another.

    Sullyoon’s tone is different again.

    Bae can completely change the texture of a section.

    Jiwoo brings a different rhythmic energy.

    Kyujin can move between performance intensity and vocals.

    Put two of those colors together instead of six and you don’t simply get a smaller NMIXX.

    You potentially get a different group.

    Three times.

    That’s What Makes Unit Songs So Useful

    There is a hidden problem with having a group full of strong performers.

    Not everybody can dominate every song.

    If six members all have something interesting to offer, someone inevitably gets less space.

    A three-minute title track has limits.

    Unit songs solve that.

    Instead of asking:

    “How do we fit six people into this song?”

    the producer can ask:

    “What kind of song becomes possible with only these two voices?”

    That’s a completely different creative question.

    And it may be exactly what NMIXX needs at this stage of their career.

    NMIXX Have Already Proven They Can Sing Almost Anything

    This experiment also makes more sense if you’ve followed NMIXX’s cover performances.

    They have covered f(x).

    Beyoncé.

    TWICE.

    Stray Kids.

    BLACKPINK.

    And many more.

    One of the most interesting things about those performances is how differently individual members can sound depending on the material.

    In our previous look at NMIXX, that created a strange paradox:

    NMIXX can enter almost anybody else’s song, while NMIXX’s own songs can be unusually difficult for other groups to enter.

    The unit tracks on Strange Muse may allow JYP to exploit that versatility from the opposite direction.

    Instead of asking six members to adapt to one musical world, create several worlds around smaller combinations of members.

    This Could Reveal Voices Hidden Inside NMIXX

    Think about what happens in a full NMIXX song.

    There is a Lily moment.

    Then Haewon.

    Then Sullyoon.

    Then Bae.

    Then Jiwoo.

    Then Kyujin.

    Perhaps a harmony.

    Perhaps a rap section.

    Perhaps the song changes direction completely.

    That density is exciting.

    But density can also hide details.

    A two-member track creates silence around the voices.

    You hear the contrast more clearly.

    You hear how one member responds to another.

    You hear who takes the lower line.

    Who pushes the chorus.

    Who handles the softer section.

    Who creates tension.

    For a group as vocally distinctive as NMIXX, those details could be more interesting than simply giving each member additional seconds.

    Reddit Fans Were Already Waiting for This

    The excitement around the Strange Muse tracklist wasn’t only about getting more songs.

    Fans immediately focused on the fact that NMIXX were finally getting official unit tracks.

    Some began discussing which pairing they were most excited to hear.

    Others were simply surprised that it had taken this long.

    That tells us something about the way NMIXX fans see the group.

    They don’t only care about NMIXX as one six-member sound.

    They are curious about the combinations inside it.

    And once you start thinking about NMIXX that way, the possibilities multiply quickly.

    Six members don’t create only six individual voices.

    They create relationships between voices.

    “Strange Muse” Is an Interesting Name for This Experiment

    Even the album title feels appropriate.

    A muse is normally a source of inspiration.

    But NMIXX aren’t offering a normal muse.

    They are offering a Strange Muse.

    That fits a group that has spent its career making unusual musical decisions.

    Their debut, “O.O,” confused listeners with abrupt changes.

    MIXXPOP became both their identity and one of the biggest arguments surrounding them.

    Later releases explored different ways of balancing accessibility with experimentation.

    Now the experiment may not only be happening inside the songs.

    It may be happening inside the group itself.

    What happens when NMIXX is temporarily broken into smaller musical pieces?

    “O.O” Tried to Put Multiple Songs Into One Song

    There is a funny historical symmetry here.

    In 2022, listeners heard “O.O” and asked:

    Why does this sound like several songs pushed together?

    Four years later, Strange Muse is doing almost the opposite.

    Instead of pushing everything together…

    NMIXX is pulling things apart.

    Different members.

    Different combinations.

    Different songs.

    More room.

    That doesn’t mean NMIXX is abandoning experimentation.

    It may mean their experimentation is becoming more precise.

    The Title Track Still Matters

    Of course, Strange Muse will ultimately be judged heavily by “Spinnin’ On It.”

    That’s the title track.

    That’s the song most casual listeners will hear.

    But the unit tracks could tell us more about where NMIXX goes next.

    Because title tracks have commercial responsibilities.

    Unit songs have more freedom.

    They can be stranger.

    More vocal.

    More intimate.

    More aggressive.

    More genre-specific.

    They don’t necessarily need to represent the entire NMIXX brand.

    And that makes them useful laboratories.

    If one particular combination produces something fans love, JYP learns something.

    If another pairing reveals an unexpected sound, that can influence future albums.

    Unit tracks aren’t only bonus material.

    They can be experiments.

    NMIXX May Finally Be Using Its Biggest Resource Differently

    When people talk about NMIXX’s strengths, they usually mention technical ability.

    Great singers.

    Strong dancers.

    Good live performers.

    But there is another resource hiding underneath those compliments:

    contrast.

    Their voices aren’t interchangeable.

    Their personalities aren’t interchangeable.

    Their performance styles aren’t interchangeable.

    Early NMIXX often expressed contrast through the production itself.

    One song could suddenly transform into something else.

    But there is another way to create contrast.

    Change the people singing.

    That may be what makes Strange Muse particularly interesting.

    The Biggest Question Isn’t Which Unit Is Best

    Before the album is released, trying to rank the units would be pointless.

    We haven’t heard what these combinations can actually do yet.

    The better question is what NMIXX learns from them.

    Does one pairing reveal a completely unexpected genre?

    Does another prove that two voices fans rarely associate together actually fit beautifully?

    Does someone normally known for performance surprise listeners vocally?

    Does a member who gets limited space in title tracks suddenly become the center of an entire song?

    Those discoveries could matter beyond one EP.

    Four Years After “O.O,” NMIXX Is Still Experimenting

    That may be the most important part.

    NMIXX could have responded to the controversy surrounding their early music by becoming safer.

    Instead, their career has gradually become an experiment in finding where their unusual strengths work best.

    Their covers showed how adaptable they are.

    Their performances showed how technically capable they are.

    Their later releases explored different balances between accessibility and MIXXPOP.

    And now Strange Muse asks another question:

    What happens when you stop treating NMIXX as one musical combination?

    For the first time, we’re about to hear three official answers.

    Maybe the strangest thing NMIXX can do in 2026 isn’t mixing more genres together.

    Maybe it’s finally giving their six different voices enough space to separate.

    Because after years of asking what NMIXX sounds like…

    Strange Muse may reveal that there was never only one answer.

  • Why Did Chile Fall for NMIXX? It Wasn’t Just Their Music

    When NMIXX arrived at Chile’s Viña del Mar Festival in February 2026, they had an obvious weapon.

    Their live vocals.

    Anyone familiar with NMIXX already knew what the group could do on stage.

    But one of the most memorable moments in Chile wasn’t a high note.

    It was NMIXX speaking Spanish.

    Not one quick “Hola.”

    Not a memorized greeting followed immediately by an interpreter.

    The members repeatedly addressed the audience in Spanish, performed material chosen specifically for the local crowd, and treated one of Latin America’s most famous music festivals as more than another stop on a K-pop schedule.

    And the audience noticed.

    So what exactly happened in Chile?

    And why did NMIXX’s approach matter so much?

    Viña del Mar Is Not Just Another K-pop Festival

    First, the location matters.

    The Viña del Mar International Song Festival is one of Latin America’s most famous music events, with a history stretching back decades.

    It takes place at Quinta Vergara in Chile and has hosted generations of major Latin and international performers.

    For a Korean girl group, this wasn’t the familiar environment of a K-pop convention filled primarily with existing fans.

    NMIXX were stepping into a Latin American institution.

    That creates a different challenge.

    At a K-pop concert, much of the audience already knows who you are.

    At a festival like Viña del Mar, you also have to win over the room.

    NMIXX decided to meet that audience halfway.

    Then Haewon Started Speaking Spanish

    This became one of the most talked-about details surrounding the performance.

    Haewon addressed the Chilean audience in Spanish.

    And she didn’t appear interested in limiting herself to one ceremonial sentence.

    The members had clearly prepared to communicate directly.

    For Korean fans watching afterward, this became a story of effort.

    But from the Latin American side, the gesture carries another meaning.

    Language changes the relationship between performer and audience.

    Imagine an international superstar visiting Seoul.

    They walk on stage and say:

    “안녕하세요.”

    The crowd cheers.

    That’s expected.

    Now imagine that artist continuing in Korean.

    They talk about Korea.

    They make an effort with pronunciation.

    They reference something the local audience understands.

    Suddenly the reaction is different.

    The performer isn’t simply standing in Korea.

    They’re trying to enter the audience’s world.

    That’s essentially what NMIXX attempted in Chile.

    The Important Part Wasn’t Perfect Spanish

    This point is easy to exaggerate.

    Some Korean videos described Haewon’s pronunciation as nearly native-level and repeated jokes about giving her honorary Chilean citizenship.

    Those are entertaining reactions, but they shouldn’t be confused with an objective language test.

    Whether every sentence was grammatically perfect isn’t really the interesting part.

    The effort is.

    NMIXX knew they were performing for a Spanish-speaking audience.

    So they prepared for a Spanish-speaking audience.

    That sounds obvious.

    In practice, international promotion often doesn’t go much further than a greeting.

    NMIXX went further.

    They Didn’t Bring Only NMIXX to Chile

    Then came another smart decision.

    They performed music with a direct connection to the local audience.

    That changes the psychology of a festival performance.

    If NMIXX had simply arrived, performed their Korean hits and left, the message would have been:

    “Here is NMIXX. Come into our world.”

    Using Spanish and incorporating locally meaningful music changes that message:

    “We came into your world too.”

    That difference may look small on paper.

    Inside a festival crowd, it can be enormous.

    Fans don’t only hear a song.

    They recognize something that belongs to them.

    This Is Why Local Covers Work

    K-pop has become global enough that major groups no longer need to explain what K-pop is.

    But global recognition creates another challenge.

    How do you make an international audience feel that tonight’s performance belongs specifically to them?

    One answer is localization.

    Not localization in the corporate sense of translating a press release.

    Human localization.

    Learn a phrase.

    Learn the pronunciation.

    Understand the local joke.

    Perform something the audience already loves.

    A local song can accomplish in three minutes what a marketing campaign might struggle to accomplish in three months.

    The audience realizes:

    They prepared this for us.

    That feeling is powerful.

    NMIXX Were Particularly Well Built for This

    There is another reason the strategy worked for NMIXX.

    They can actually cover other people’s music.

    This sounds obvious until you look at how broad their cover history is.

    NMIXX have performed songs by f(x), Beyoncé, TWICE, Stray Kids, BLACKPINK and many other artists.

    And as we discussed in the previous article, their cover performances have become part of the group’s identity.

    That versatility becomes extremely useful internationally.

    NMIXX don’t necessarily have to force every audience into the same set.

    They have enough vocal flexibility to enter different musical environments without immediately sounding uncomfortable.

    Chile gave them an opportunity to use that strength strategically.

    The Crowd Wasn’t Just Watching a Korean Group

    This is where the story becomes bigger than Haewon speaking Spanish.

    NMIXX weren’t simply exporting a Korean performance.

    They were creating an exchange.

    Korean songs went to Chile.

    Spanish came back from the stage.

    Latin music entered the set.

    A Korean girl group stood inside one of Latin America’s best-known festivals and adjusted itself to the culture surrounding it.

    That’s much more interesting than saying:

    “K-pop is popular in Chile.”

    We already know K-pop has international fans.

    The more important question is what happens after K-pop arrives.

    Does the artist expect the audience to do all the cultural traveling?

    Or does the artist travel some of the distance too?

    NMIXX chose the second option.

    Latin America Is Not One Audience

    There is another important distinction.

    “Latin American fans” are often discussed as though they were one giant audience.

    They aren’t.

    Chile isn’t Brazil.

    Brazil isn’t Mexico.

    Mexico isn’t Argentina.

    Language, slang, musical traditions and fan culture differ across countries.

    Even Spanish itself changes dramatically across the region.

    That makes NMIXX’s Chile preparation more meaningful.

    Successful international promotion isn’t simply about translating Korean into Spanish and calling the entire region “Latin America.”

    The more interesting strategy is recognizing individual markets.

    What does this audience know?

    What does this audience sing?

    What will make this particular crowd realize that the artist prepared for them?

    Those questions matter increasingly as K-pop becomes less dependent on East Asia and North America.

    Haewon’s Spanish Became a Symbol of Something Bigger

    This is why clips of Haewon speaking Spanish attracted attention afterward.

    The story wasn’t really:

    “Korean idol can speak Spanish.”

    The story was:

    “She actually prepared for us.”

    Those are very different messages.

    Language ability can impress people.

    Effort creates affection.

    And in international fandom, affection can be more valuable than technical perfection.

    A fan may forget exactly which sentence an idol said.

    They are less likely to forget how it felt when an artist made an obvious effort to communicate without putting all the work on the audience.

    NMIXX’s Biggest Weapon May Not Be What We Thought

    NMIXX are usually discussed through one word:

    talent.

    Vocals.

    Dance.

    Live performance.

    Technical difficulty.

    Those descriptions are deserved.

    But Chile revealed another advantage.

    Adaptability.

    The same group that can turn f(x)’s “Electric Shock” into something that sounds strangely like an NMIXX song can walk into a Latin American festival and reshape part of its performance for that audience.

    Those two abilities may actually come from the same place.

    NMIXX don’t have only one musical tool.

    They have many.

    That gives them options.

    This Could Matter More Than One Festival

    A successful international career isn’t built only by having fans in many countries.

    It is built by giving those fans reasons to feel seen.

    That becomes increasingly important as more K-pop groups compete for the same global attention.

    A Korean group performing in Chile is no longer shocking by itself.

    The next question is:

    What did they do once they got there?

    NMIXX had an answer.

    They performed.

    They communicated.

    They adapted.

    And they made the location part of the show.

    So Why Did Chile Respond to NMIXX?

    Of course, music mattered.

    The vocals mattered.

    The performance mattered.

    Existing K-pop fandom mattered.

    But reducing the response to “Chile loves K-pop” misses the most interesting part.

    NMIXX didn’t behave as though being a K-pop group automatically entitled them to the audience’s affection.

    They prepared for that audience.

    They used its language.

    They incorporated music with local meaning.

    And they tried to create a connection that existed specifically in Chile, on that night.

    Maybe that’s the real lesson from Viña del Mar.

    Global K-pop doesn’t become truly global simply because Korean artists travel farther.

    It becomes global when the distance between the artist and the local audience becomes smaller.

    NMIXX traveled all the way to Chile.

    Then they did something even more important.

    They took the final few steps toward the audience themselves.

  • NMIXX Can Sing Almost Anyone’s Songs — So Why Are Their Own Songs So Hard to Cover?

    There is something strange about NMIXX.

    Give them an f(x) song.

    They can do it.

    Give them Beyoncé.

    They can do it.

    Give them TWICE, Stray Kids, BLACKPINK or DAY6.

    Somehow, they still sound comfortable.

    NMIXX have built such a reputation for cover performances that fans regularly debate which one is their best.

    But then someone on Reddit asked a surprisingly good question:

    Why don’t we see other K-pop groups covering NMIXX nearly as often?

    That question reveals something fascinating about the group.

    NMIXX can seemingly cover almost anyone.

    But covering NMIXX?

    That’s a different problem.

    “O.O” Told Us What NMIXX Would Become

    To understand this, go back to February 2022.

    NMIXX debuted with “O.O.”

    The reaction was chaos.

    A French K-pop dance crew called NIGHTROSY filmed themselves watching the music video, and their reaction perfectly captured the confusion surrounding the debut.

    The song changed.

    Then changed again.

    One person asked what the connection was between different sections.

    Another compared it to a mashup.

    Someone praised the choreography.

    Someone else complained about the transitions.

    And when the video ended, their opinions collided almost simultaneously:

    “I don’t like it.”

    “I like it.”

    “I love it.”

    One reactor said they needed to hear the song carefully again because their feelings were mixed.

    Another wondered whether the entire thing had deliberately been constructed to make people talk.

    But perhaps the most interesting reaction came later in the comments.

    One viewer admitted that they had also disliked “O.O” at first.

    Then something happened.

    They became addicted to it.

    More than 500 people liked that comment.

    That strange journey — confusion, rejection, curiosity, addiction — would become very familiar to anyone following NMIXX.

    Then NMIXX Covered f(x)

    Two years later, NMIXX performed f(x)’s “Electric Shock” at the 2024 Music Bank Global Festival in Japan.

    This should have been just another year-end cover.

    Instead, something interesting happened.

    People started saying:

    This sounds like NMIXX.

    That is a strange compliment when you’re performing somebody else’s song.

    On Reddit, the performance generated more than 500 upvotes.

    One commenter called “Electric Shock” the perfect f(x) song for NMIXX and said they wanted to see the group move further in that musical direction.

    Another hoped NMIXX might someday release singles resembling f(x)’s more aggressive electronic songs such as “Nu ABO,” “Electric Shock” or “Red Light.”

    And another reaction summarized the connection beautifully:

    NMIXX and f(x) seem to share some musical DNA.

    Suddenly, the question wasn’t whether NMIXX could handle f(x).

    It was:

    Why does f(x) sound so natural when NMIXX performs it?

    Maybe Experimental Music Was Never the Problem

    This becomes especially interesting when compared with the response to “O.O.”

    One of the biggest criticisms of NMIXX’s debut was its structure.

    Too many changes.

    Too many ideas.

    Too abrupt.

    Too difficult to follow.

    But “Electric Shock” isn’t exactly conservative pop music either.

    f(x) built much of its reputation on unusual electronic production and unconventional K-pop.

    Yet when NMIXX performed it, many listeners didn’t ask them to simplify.

    They asked for more.

    That suggests another possibility.

    Maybe listeners never wanted NMIXX to stop being strange.

    Maybe they wanted the experimentation to feel inevitable rather than disruptive.

    There is a big difference between:

    “Why did the song suddenly do that?”

    and:

    “Of course NMIXX would do that.”

    Finding the line between those two reactions may be one of the most important parts of NMIXX’s musical evolution.

    Their Cover List Is Almost Ridiculous

    “Electric Shock” isn’t an isolated case.

    Ask NMIXX fans for their favorite cover and the answers go everywhere.

    “Love On Top.”

    “Hey Mama.”

    “Happy.”

    “Thunderous.”

    “Kill This Love.”

    “The Feels.”

    “Red Flavor.”

    “Why So Lonely.”

    “Don’t Look Back in Anger.”

    In an April 2026 Reddit discussion devoted entirely to NMIXX covers, fans struggled to choose only one.

    “Electric Shock” appeared repeatedly.

    So did “Love On Top.”

    Some preferred their heavier performances.

    Others loved the stages where choreography disappeared and Lily, Haewon and the other members could simply attack the vocals.

    One fan chose NMIXX’s “Thunderous” cover specifically because of the additional harmonies.

    Another loved “Kill This Love” so much that they praised how dramatically NMIXX changed the mood of the original.

    This isn’t just a collection of good karaoke performances.

    The songs come from completely different artists and styles.

    That’s what makes the pattern interesting.

    Sometimes the Cover Creates New Fans

    There are even NMIXX fans who say covers helped turn them into fans of the group.

    In one Reddit discussion, a listener explained that NMIXX’s cover work was what initially pulled them in.

    Their reasoning wasn’t simply that the members could hit difficult notes.

    It was that the songs often sounded transformed.

    That may be NMIXX’s real strength as a cover group.

    They don’t only demonstrate vocal ability.

    Their individual voices are different enough that rearranging another artist’s song can change its character.

    Lily doesn’t sound like Haewon.

    Haewon doesn’t sound like Sullyoon.

    Sullyoon doesn’t sound like Bae.

    Bae doesn’t sound like Jiwoo.

    Jiwoo doesn’t sound like Kyujin.

    When those voices are placed inside a familiar song, listeners can immediately hear the contrast.

    Beyoncé Made the Point Even Clearer

    Then came “Love On Top.”

    Covering Beyoncé is not the safe option for a group trying to prove its vocals.

    The song is famous for its escalating key changes and demanding upper register.

    NMIXX performed it anyway.

    The Reddit post for the performance received more than 600 upvotes.

    Fans called it one of the group’s best covers.

    And the performance added another piece to the puzzle.

    “Electric Shock” showed that NMIXX could inhabit experimental electronic K-pop.

    “Love On Top” showed that they could strip away much of the conceptual complexity and let the voices carry the performance.

    Two completely different songs.

    Same group.

    That versatility helps explain why their covers attract so much attention.

    But it also makes the next question even stranger.

    So Who Covers NMIXX?

    In October 2025, a fan went to Reddit looking for something specific.

    They wanted performances of other idols covering NMIXX songs.

    They weren’t finding many.

    Their joking explanation was simple:

    Maybe NMIXX songs are just too hard.

    The responses were revealing.

    Fans did identify examples.

    So it would be wrong to say nobody covers NMIXX.

    But one of the most supported explanations was that performing an NMIXX song presents an unusual problem.

    It isn’t only the vocals.

    It isn’t only the choreography.

    It’s doing both.

    At the same time.

    And then there are the harmonies.

    And the structural changes.

    And the need for multiple distinct vocal colors.

    Suddenly the paradox makes sense.

    NMIXX Songs Are Built Around NMIXX

    This may be the answer.

    Many pop songs can survive being transferred from one performer to another.

    Change the singer.

    Change the arrangement.

    The basic song remains.

    But some NMIXX songs depend heavily on the specific abilities of the six members performing them.

    The difficult vocal passages matter.

    The harmonies matter.

    The transitions matter.

    The choreography matters.

    And increasingly, the personalities of the individual voices matter.

    That makes NMIXX unusually good at borrowing other people’s songs.

    They have enough tools to adapt.

    But it can make the reverse process harder.

    Another group trying to cover NMIXX may need to reproduce a song originally constructed around an unusually broad collection of vocal and performance abilities.

    That’s Why “Electric Shock” Matters

    This is why the f(x) cover deserves another look.

    It wasn’t merely a nostalgic performance of a second-generation K-pop classic.

    It demonstrated what happens when NMIXX finds experimental music that fits all of their strengths simultaneously.

    Electronic.

    Quirky.

    Aggressive.

    Melodic.

    Performance-heavy.

    Vocally demanding.

    Suddenly the things that once made NMIXX seem difficult made perfect sense.

    The weirdness wasn’t fighting the performers.

    The performers were controlling the weirdness.

    And fans noticed.

    From “O.O” to “Heavy Serenade”

    Four years after “O.O,” NMIXX is still not choosing the easy route.

    Their 2026 EP Heavy Serenade continued playing with contrast and dynamic song structures.

    JYP’s own description of “Crescendo,” for example, emphasizes the contrast between a smooth melody, striking synths and drums, and dramatic structural changes.

    That language sounds surprisingly familiar.

    NMIXX didn’t abandon contrast.

    They learned how to control it.

    And perhaps that is the biggest difference between the NMIXX people heard in 2022 and the NMIXX people hear now.

    Maybe NMIXX Never Needed Easier Music

    For years, one question followed NMIXX:

    Why give such talented singers such complicated songs?

    But perhaps we have been asking the wrong question.

    Maybe complicated songs are precisely what make sense for a group like this.

    Because when you have six performers capable of moving between vocals, harmonies, choreography and dramatically different genres, giving them ordinary material can actually hide what makes them unusual.

    The challenge is not making NMIXX less experimental.

    It’s finding experimentation that feels natural in their hands.

    “Electric Shock” accidentally demonstrated what that can sound like.

    Their countless covers demonstrated how wide their range really is.

    And the relative difficulty of covering NMIXX’s own material reveals the other side of that strength.

    NMIXX can step into almost anyone else’s song.

    The harder question is:

    Who can step into theirs?

  • Everyone Said ILLIT’s “It’s Me” Was Bad — So Why Did It Become a Hit?

    When ILLIT released “It’s Me,” one thing became obvious very quickly:

    people had opinions.

    The song was weird.

    The chorus was repetitive.

    The lyrics included the now-famous “tortilla” line.

    And “Who’s your bias? I’m your bias” sounded either ridiculously confident or ridiculously annoying, depending on who was listening.

    Even some people who liked ILLIT weren’t sure what to make of it.

    But then something strange happened.

    People kept listening.

    They watched the choreography.

    They watched it again.

    Dance covers appeared around the world.

    Reaction videos accumulated hundreds of thousands of views.

    And months later, “It’s Me” was still sitting high on Spotify charts in markets including Japan and Korea.

    So how did one of ILLIT’s most divisive songs become one of their most persistent?

    The First Reaction Wasn’t Simply “This Is Great”

    “It’s Me” arrived on April 30, 2026 as the lead single from ILLIT’s fourth mini album MAMIHLAPINATAPAI.

    It was immediately different from the dreamy ILLIT many listeners remembered from “Magnetic.”

    This was faster.

    Stranger.

    More aggressive.

    More electronic.

    And deliberately ridiculous.

    On Reddit, the original r/kpop release thread attracted more than 1,500 upvotes.

    Even positive reactions struggled to describe the song normally.

    One listener essentially called it annoying — but in the best possible way.

    Others compared its deliberately comedic energy to Orange Caramel.

    Some loved it immediately.

    Others definitely did not.

    That division never completely disappeared.

    Even months later, ILLIT fans were still debating whether the group should continue in the high-energy techno direction of “It’s Me” or return to its earlier dreamy sound.

    Even Reaction Creators Looked Confused

    That first-listen confusion is perfectly captured in Kess and Han’s reaction video.

    Their reaction begins positively.

    Then the song starts doing increasingly strange things.

    The “tortilla” lyric arrives.

    The “Who’s your bias? I’m your bias” hook keeps repeating.

    And their reaction moves between:

    What is happening?

    and

    Why is this so catchy?

    At one point they describe the song as “weirdly addictive.”

    That’s probably one of the best descriptions of “It’s Me.”

    Because the song doesn’t necessarily try to make you comfortable.

    It tries to make you remember it.

    Then the Choreography Changed the Conversation

    This may be one of the most important reasons “It’s Me” survived its divisive first impression.

    ILLIT released a performance version.

    Suddenly, people weren’t only hearing the strange song.

    They were seeing what it was designed to do.

    On Reddit, the performance-video discussion received more than 400 upvotes.

    One viewer admitted that they weren’t a fan of the song initially, but the performance was beginning to change their mind.

    Why?

    The choreography.

    It was fast, energetic and full of personality.

    Another commenter disliked the song but still admitted that the choreography was fun.

    That distinction is important.

    A K-pop song doesn’t exist only on Spotify.

    It lives on stage.

    It lives in choreography.

    It lives in Shorts and TikTok clips.

    It lives in fan cams.

    And sometimes the visual performance explains a song better than the audio does.

    “It’s Me” appears to be one of those songs.

    The Weirdness Became the Hook

    Think about the parts people remember.

    “Who’s your bias?”

    “I’m your bias.”

    The tortilla.

    The exaggerated expressions.

    The hand movements.

    The relentless electronic beat.

    None of these elements are particularly subtle.

    That’s the point.

    “It’s Me” is built from moments that can be clipped, repeated, imitated and joked about.

    Even Kess and Han predicted that the song would be divisive while repeatedly admitting that the chorus was addictive.

    By the end of their reaction, the confusion hadn’t disappeared.

    It had turned into enjoyment.

    They liked the quirky sound precisely because it was unserious.

    That transformation — from “What is this?” to “Wait, play that again” — may explain the song better than any chart number.

    International Dance Crews Started Performing It

    Then something else happened.

    The choreography left Korea.

    A K-pop dance crew in Vienna uploaded a public performance of “It’s Me.”

    It passed 300,000 views.

    Other dance covers appeared from different countries and cities.

    A public cover uploaded by another team passed 200,000 views.

    Reaction channels continued covering the song.

    In other words, “It’s Me” wasn’t only being streamed.

    People were learning it.

    That’s a different kind of success.

    A song that inspires people thousands of kilometers away to learn the choreography, gather a team, film it publicly and upload the result has moved beyond passive listening.

    It has become something people participate in.

    The Spotify Numbers Make the Story More Interesting

    The streaming data also complicates the idea that listeners simply rejected the song.

    According to Spotify chart tracking data, “It’s Me” eventually reached No. 2 on Spotify’s daily charts in both Japan and South Korea.

    It also charted in Taiwan, Singapore, Hong Kong and other markets.

    By late August, months after release, it was still appearing around the Top 10 in Japan and around the Top 15 in South Korea on Spotify’s daily chart.

    That doesn’t mean everybody loved the song.

    Clearly they didn’t.

    But it does mean that loud negative reactions online were not the entire story.

    People kept pressing play.

    Reddit Started Asking the Same Question

    And that created an interesting contradiction.

    If the song was supposedly so bad…

    why were people still listening to it?

    That question began appearing in fan discussions.

    Some fans argued that online negativity surrounding ILLIT made the song appear less successful than actual listening behavior suggested.

    Others pushed back.

    Not everyone who dislikes “It’s Me” is participating in some larger anti-ILLIT campaign.

    Sometimes people simply dislike a song.

    That’s an important distinction.

    But both things can be true.

    A song can receive genuine criticism.

    And social media can amplify that criticism until it looks more universal than it actually is.

    Streaming behavior gives us another piece of the picture.

    Maybe “It’s Me” Was Designed to Be Annoying

    This is where the song becomes particularly interesting.

    What if being slightly annoying isn’t a flaw?

    What if it’s part of the mechanism?

    Think of songs that get stuck in your head even when you don’t want them there.

    They often contain repetition.

    Unusual sounds.

    Simple phrases.

    Something slightly irritating.

    Something you can imitate.

    “It’s Me” has almost all of them.

    And the chorus practically challenges the listener:

    Who’s your bias?

    I’m your bias.

    It’s arrogant enough to be funny.

    Simple enough to remember.

    And repetitive enough to become difficult to remove from your head.

    One Reddit commenter described the song as being like a virus stuck in their brain.

    That’s not traditional praise.

    For a pop song, however, it might be extremely effective praise.

    The Performance Gave the Song a Second Life

    There is another reason I think the performance matters so much.

    Early ILLIT was strongly associated with the floating, dreamy visual world of “Magnetic.”

    “It’s Me” asks the members to perform differently.

    The facial expressions are exaggerated.

    The choreography is more physical.

    The energy is less dreamy and more chaotic.

    Some Reddit users compared elements of the performance to PSY.

    Others again mentioned Orange Caramel.

    Those are interesting comparisons because both references point toward something K-pop occasionally forgets:

    pop music is allowed to be ridiculous.

    Not every comeback has to look expensive, mysterious or impossibly cool.

    Sometimes being memorable is enough.

    Online Opinion Is Not the Same Thing as Audience Behavior

    That may be the biggest lesson from “It’s Me.”

    If you only read the loudest reactions immediately after release, you can easily believe you understand how a song is performing.

    But audiences don’t behave as neatly as comment sections.

    Someone can complain about a song…

    and play it again.

    Someone can dislike the first listen…

    and love the choreography.

    Someone can call a chorus annoying…

    and discover two hours later that they’re singing it.

    Someone in Vienna can hear a Korean song…

    and decide to learn the entire dance.

    That’s why “It’s Me” is more interesting than simply labeling it a hit or a flop.

    Its story is about the gap between what people say and what people actually keep consuming.

    Maybe ILLIT Won by Making People React

    “It’s Me” was never universally loved.

    It still isn’t.

    And that’s precisely why its staying power is interesting.

    ILLIT made a song strange enough to criticize.

    Funny enough to meme.

    Physical enough to dance to.

    Simple enough to remember.

    And addictive enough that even people confused by it sometimes came back.

    Maybe that’s the secret.

    “It’s Me” didn’t need everyone to agree that it was good.

    It only needed people to keep asking:

    Why can’t I get this song out of my head?

    And months later, plenty of them still couldn’t.