Stray Kids have plenty of music videos with more than 100 million views.
So another one reaching the milestone might not sound surprising.
But “This & That” is different.
The music video reached 100 million YouTube views in just 47 days, making it the fastest Stray Kids MV ever to hit the milestone.
For a group that already has a long list of huge YouTube hits, that raises a more interesting question:
Why did “This & That” get there faster than every Stray Kids video before it?
100 million views in only 47 days
The “This & That” music video was released on August 7 at 1 p.m. KST.
On September 23 at approximately 3:25 p.m. KST, it crossed 100 million views.
That means it needed only about one month and 16 days to reach nine figures.
The number itself is impressive.
But the speed is what turned it into a new Stray Kids record.
“This & That” is now the group’s fastest music video to reach 100 million views.
And this is not Stray Kids’ first visit to the 100-million club.
Far from it.
It is their 21st full-group MV above 100 million
“This & That” became the 21st full-group Stray Kids music video to surpass 100 million views.
The list already includes some of the songs most closely associated with the group, including “God’s Menu,” “Back Door,” “Thunderous,” “MANIAC,” “S-Class” and “Chk Chk Boom.”
That context makes the new record more interesting.
Stray Kids did not suddenly discover YouTube success in 2026.
They have been building a massive catalog of highly viewed music videos for years.
The challenge now is different.
They are competing with their own history.
And “This & That” just moved faster than everything that came before it.
Their previous benchmark was already difficult to beat
One useful comparison is “Thunderous.”
The 2021 music video reached 100 million views in roughly 55 days, which at the time made it the group’s fastest MV to reach the milestone.
“This & That” needed only 47 days.
Eight days may not sound enormous.
But when the target is 100 million views, cutting more than a week from an already fast record is significant.
It suggests that the audience waiting for a new Stray Kids video has become capable of generating enormous numbers almost immediately.
So why was “This & That” so fast?
There is no single number that can fully answer that question.
But there is an obvious difference between Stray Kids now and Stray Kids several years ago.
The audience is bigger.
Every successful comeback adds new listeners.
Every tour introduces the group to more fans.
And every viral clip, performance and music video gives people another way to discover their music.
By the time “This & That” arrived, it was not starting from zero.
It was launching in front of a global audience that Stray Kids had spent years building.
That matters enormously on YouTube.
A music video does not need to slowly find its audience if millions of viewers are already waiting for the moment it appears.
The 21 videos may matter more than the one record
There is another way to look at the achievement.
If Stray Kids had only one music video above 100 million views, “This & That” could be viewed as a single breakout moment.
But this is No. 21.
That changes the meaning.
It suggests repeatability.
“God’s Menu” reached the milestone.
So did “Back Door.”
Then “Thunderous.”
Then “MANIAC,” “S-Class,” “LALALALA,” “Chk Chk Boom” and many others.
Different songs.
Different eras.
The same threshold.
And now the group is reaching that threshold faster than ever.
This is really a record against themselves
K-pop milestones are often framed as competitions.
Which group is No. 1?
Who reached a number first?
Who has the biggest fandom?
But the most interesting comparison here may simply be Stray Kids versus Stray Kids.
Their older releases established the benchmark.
Their newer release beat it.
That is a useful sign for a group more than eight years into its career.
Many artists experience their fastest growth near the beginning of their rise.
Stray Kids are showing that even after accumulating numerous major hits, a new release can still set a personal record.
What happens with the next MV?
That may now be the fun part.
The target has changed.
For the next Stray Kids music video, 100 million views alone will not necessarily be the headline.
Fans will have another number to watch:
47 days.
Can the next comeback beat it?
Maybe.
Maybe not.
But “This & That” has already accomplished something more interesting than simply adding another 100-million-view video to Stray Kids’ catalog.
It showed that after 20 previous full-group music videos crossed the same milestone, the 21st got there faster than all of them.
For Stray Kids, the competition is increasingly becoming their own past.
And this time, 47 days was enough to beat it.