ROSÉ has a “new trick.”
And this time, the title might describe more than just her new song.
The BLACKPINK star has released “new trick,” accompanied by a music video filmed on Apple’s new iPhone 18 Pro.
Yes, an iPhone.
But watch the video without knowing that first, and there is a good chance you might never guess.
Wait, This Was Really Shot on an iPhone?
The “new trick” video is part of Apple’s latest Shot on iPhone campaign.
It wasn’t simply a casual phone video, though.
The project was directed by Dave Meyers, the veteran music-video director who has worked with some of the biggest names in pop music.
Apple says the iPhone 18 Pro’s 48MP main camera and new variable-aperture system helped capture improved low-light footage and create cinematic depth of field.
That combination makes the project interesting.
It’s a smartphone camera — but in the hands of a professional production team.
And that raises a fun question:
How much of what looks “cinematic” comes from the camera, and how much comes from the people behind it?
ROSÉ Also Sounds Different
The phone isn’t the only reason “new trick” feels fresh.
The track pushes ROSÉ toward an energetic alt-pop and pop-rock sound, with distorted guitars and a playful edge.
According to her agency, the song is about overcoming difficult moments and moving forward with a new approach. Amy Allen, who previously worked on ROSÉ and Bruno Mars’ “APT.,” is among the producers.
That makes “new trick” feel less like a simple tech advertisement and more like another experiment in ROSÉ’s solo identity.
Reddit Fans Immediately Noticed the Apple Connection
The collaboration had fans talking even before the full video arrived.
When the teaser appeared on Reddit’s BLACKPINK community, fans reacted enthusiastically to the unexpected new music, with several immediately noticing the pop-rock direction. Others joked about the Apple partnership itself.
One particularly good joke appeared when fans wondered whether there would be physical merchandise for the release.
Another fan effectively answered:
The new iPhone is the merch. 😄
That might be the most expensive piece of ROSÉ “merch” yet.
There was also some amusement over ROSÉ’s promotional image with the phone. Several Reddit users thought the iPhone looked almost as if it had been digitally inserted into the picture.
An Apple Commercial—or a ROSÉ Music Video?
Maybe the answer is: both.
Apple gets one of the world’s most recognizable K-pop stars demonstrating its newest camera.
ROSÉ gets a major global campaign built around a new song.
And fans get something more interesting than a conventional phone commercial.
The collaboration also comes at an ideal moment for Apple: the iPhone 18 Pro began reaching stores and customers on September 18.
But there is an even simpler reason this campaign works.
People are going to watch the video and ask:
“Seriously? They shot that on a phone?”
And that question may be exactly what Apple wanted.
So watch “new trick” once without thinking about the camera.
Then watch it again knowing it was filmed on an iPhone 18 Pro.
Can you actually tell?